How to create three levels of marketing for gift companies?

Under the conditions of market economy, the competition in the gift market is prominently manifested as brand competition. Large enterprises in the gift industry dominate the market, and well-known brands divide up the market. It is becoming an inevitable trend in current economic life. But at present, many companies believe that creating a brand can create a company, lead an industry, and live an economy. The brand effect can bring a lot of money. This understanding is very one-sided, that is, it leads to the congenital deficiency of brand building.

Marketing may become a specialized industry

Marketing A process is a link in the business operation process. But in fact, marketing is a product, a new product emerging in recent years, and its main customer group is enterprises. Through this product, enterprises can achieve business goals. Since it is a product, it has quality, brand, and taste; since it is a product, it also has its commercial value and life cycle; since it is a product, it also has specialized division of labor and specialized research and development.

As the market is being refined, business is being integrated, and technology and specialization are being improved, marketing is likely to become a specialized industry. In the past few years, the industry has been discussing the advantages and disadvantages of specialization and diversification of brands, and the impossibility of mergers and acquisitions and the impossibility of oligarchs. The reason is that the gift industry is a special industry. The facts today tell us that all of this is true. As the industry continues to develop, there will inevitably be specialized division of labor, and marketing this product will not be far away. Perhaps, the gift industry model in ten years will prove this.

Marketing has three levels of product commonality

Marketing is a product, and it also has three levels of product commonality and product. Any product has its service life and life cycle, so companies are committed to the construction of R&D institutions, hoping to mature, cultivate and reserve a generation through the R&D mechanism. Products can last for a long time only if they are passed down from generation to generation. This is the R&D and promotion model of physical products. As for non-physical marketing, it also has the same general characteristics of the promotion of physical products, and its R&D institutions should also be established to continuously improve competitiveness and added value through different upgrades.

In event marketing, most companies tend to temporarily adjust their plans according to their competitors' strategies, which are often half a beat slower than their competitors, resulting in passive marketing or insignificant effects. Or one direction today, one idea tomorrow, marketing resources can never be accumulated, and the effect cannot be maximized. In marketing, firstly, there must be continuity to maximize the effect of resources; secondly, there must be an interface that can be adjusted at any time without being messy.

It can be said that marketing is a business philosophy. Although the surface can be imitated, the brand personality and culture within it is unique. Why the same product, the price of different brands will be very different, this is the difference. Marketing is not the same as "physical" things, it cares more about environmental requirements, "fit" is always much better than "best". Gift companies can only develop suitable marketing products if they find their own suitable environment.